Hat’s off to Example; not only has he come back with another banger of a track but he’s brought an amazing video to go with it. The 33 year old from London never fails to impress us with his upbeat anthems and the latest edition ‘Whisky Story’ has got us hitting the bottle to bust some moves too.
And he couldn’t have timed the video release any better if he tried. With visuals of a front camera recording frenzy, Example records himself scooting through the hustle of the London underground as he mouths his new song. In a one shot show, he manages to include everyone from a security guard to a busker before he heads into Trafalgar Square to dance under the feet of Lord Nelson, not forgetting to mention the scene when he charges up the pesky elevator to swipe his Oyster card.
Why is it so well timed? Well, it just so happens that today, the tube service has decided to go on strike, and the irony between that and Examples video is ninety percent in the tube is just pure brilliance. Talking more about the song, the chorus is catchy and reminds me of a dusty, upbeat western, and you can expect more of the quality raps and rhymes from him as well.
All in all, the video and song are just quality, and I’ve got a feeling that the rawness and energy from the production are going to get clubs jumping for the months to come. If you’re yet to watch the wicked video, check it out below…