As per, there’s been a lot of hype around the new series of The X Factor commencing and with a lot of changes to the show this year, we don’t think we’re mistaken in saying a lot of us were fairly excited about its return. We’re not all professional judges, but if Saturday night was anything to go by, it seems the public are giving the show a resounding, ‘No’…
During the lead up to The X Factor it’s pretty much all we can hear about and this year it felt like the shows marketing team went all out. No expenses spared. No corners cut.
Simon had a revamp of the show and axed Louis Walsh and Mel B from the panel, replacing them with BBC Radio 1 host, Nick Grimshaw and pop-princess, Rita Ora. Perhaps a tactical move, considering Miss Ora was a judge on rival show, The Voice. Nick being from Radio 1 also means The X Factor will probably get a lot of air time.
And Nick wasn’t the only radio presenter to be brought on board. Kiss host, Melvin Odoom was also announced as part of the team, along with The Saturdays singer, Rochelle Humes. The duo were taking over from Sarah-Jane Crawford and co-presenting The Xtra Factor.
If those changes weren’t enough, Caroline Flack and previous X Factor contestant, Olly Murs were given the all-important role of presenting the main show. However, perhaps the most dramatic change of all came in the form of Peter Dickson, who is no longer the voiceover for the show, after 11 years.
So it’s safe to say Mr Cowell and his co-producers had a rather large overhaul and we have to say, we were rather excited about the new changes. The new ad campaign impressed us too. It was fun and a bit of, ‘tongue and cheek.’ The advertisement played on the fact the judges always make the same comments, year in, year out and were almost, ‘programmed’ to say them.
So after all the press, by the time Saturday 29th August arrives, we’re just about ready for the launch of the new formula, but it seems the shows revamp didn’t quite work the magic it was supposed to. According to rating figures, the show received its lowest ever, with only 7.11m tuning in.
The ITV show also came under fire for reportedly bringing in professional singers to audition, including Filipino sisters, ‘4th Power.’
So it would appear that The X Factor has failed to live up to expectations thus far, but who knows… it could all change in the coming weeks.
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