Santa Forgot: Alzheimer’s Research UK Advert

Alzheimer’s Research UK has released an emotional Christmas advert that has reduced some of us to tears – the advert pictures a world where Father Christmas himself begins suffering with Alzheimer’s Disease and eventually forgets about the Christmas season entirely.

Aardman Animation has created a poignant video, narrated by the wonderful Stephen Fry, that simply points out that dementia does not discriminate and can affect the most important people in our lives.

The ad aims to find donation pledges from viewers to help fight the condition this Christmas.

You can watch the video below! Grab the tissues.