Video is the most popular and engaging way of getting your point across today.

Elliott Garner, Founder of The Visual Edge takes some time to share his top tips for creating the perfect video:


Know your audience.

Before taking on any video project it is important to know who your target audience is. For example, if you’re creating a promotional video for a new night club you’d need to target an age range of 18-25. This meaning the video would probably include upbeat music (hip hop/EDM) and would have lots of interesting visual aspects (fast cuts, action packed shots, unique angles).


Do your research.

If you’re making a video for a business in an industry you have no idea about it’s very important to gain some knowledge. I recently completed a video project for Collier Turf Care and you can bet that at the start I had no clue what about the industry they were in or what type of clients they had. A little nervous about what I was getting into, I put some time aside to look through their website, this turned out to be a real eye opener. Whilst I didn’t know all the ins and outs of the business I was much more confident when I went into our first meeting.


Think ahead when filming.

It’s always exciting to get out there and start filming after a brief but try not to get ahead of yourself. It’s all well and good pointing the camera at whatever looks pretty but you really need to think about how every shot will work in the edit.


Work to the client’s specification.

(If you’re producing a video for someone else) During your first meeting, it’s very likely that you will have discussed how the video will be structured and what needs to be included. This is normally presented in story board form. During the edit it’s important to work with this. However, this does not mean you can’t add your own touch but it’s important to note why you did this so you can explain if asked.



Article by Elliott Garner 

The Collier Turf Care video: