Television is dying and streaming is stronger than ever
Let me explain, up until about 7 years ago the traditional way of watching television was much more popular than Youtube, Netflix, Amazon Prime and so on. However it now seems the tables have turned; streaming services now rule and I’m glad. Television networks have started to realise that if they don’t jump on the bandwagon they’ll slowly die out.
YouTube TV – you may have briefly heard about it but here is the low down. YouTube TV will be a separate app/website to YouTube and will bring live and catch-up TV to members who pay $35 a month for the service. From what I can see, you get a lot for your money. Many US networks (detailed below) have signed up.
The service will be launched towards the end of spring and will only be available in the US. However I can’t see it being too long before it makes its way over the pond.
How will it stack up compared to competitors? YouTube is already familiar to millions of people so there’s that. They also have a very good understanding of user experience, making it easy to navigate their websites and apps. So in theory it should offer a not only easy to use but a familiar feeling to its users.
What does this mean for cable/sky services and television licenses? It’s difficult to say during this transitional period, on the one hand, I think the standard television format will always be around but then again, I can very easily see all TV completely moving online. Nearly all UK networks have catch up and even live TV services online.
Article written by Elliott Garner – Director of The Visual Edge / www.tvemedia.co.uk
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