Television is dying and streaming is stronger than ever

Let me explain, up until about 7 years ago the traditional way of watching television was much more popular than Youtube, Netflix, Amazon Prime and so on. However it now seems the tables have turned; streaming services now rule and I’m glad. Television networks have started to realise that if they don’t jump on the bandwagon they’ll slowly die out.

YouTube TV – you may have briefly heard about it but here is the low down. YouTube TV will be a separate app/website to YouTube and will bring live and catch-up TV to members who pay $35 a month for the service. From what I can see, you get a lot for your money. Many US networks (detailed below) have signed up.

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The service will be launched towards the end of spring and will only be available in the US. However I can’t see it being too long before it makes its way over the pond.

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How will it stack up compared to competitors? YouTube is already familiar to millions of people so there’s that. They also have a very good understanding of user experience, making it easy to navigate their websites and apps. So in theory it should offer a not only easy to use but a familiar feeling to its users.

 

What does this mean for cable/sky services and television licenses? It’s difficult to say during this transitional period, on the one hand, I think the standard television format will always be around but then again, I can very easily see all TV completely moving online. Nearly all UK networks have catch up and even live TV services online.

 

Article written by Elliott Garner – Director of The Visual Edge / www.tvemedia.co.uk


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