Nutella is pretty good, and there’s barely any doubt about that. But is it ‘fight-to-the-death’ good? Not in my opinion; I don’t think I’ve bought the stuff in over three years! But when one French supermarket decided to host a 70% discount on the sweet treat, shoppers became hostile…

Violent scenes emerged in several French supermarkets as shoppers jostle to grab themselves a spreadable bargain. Shocking footage of the brawl is circling social media – several people were injured and even the police were called to break up fights and confrontations. Customers queued up outside the Intermarche supermarkets, and one employee told AFP, “People just rushed in, shoving everyone, breaking things. It was like an orgy.” Hm, not sure I agree with that last part, but whatever.

The jars would normally cost customers a rather hefty €4.50 (£3.90) but the discount had the price come crashing down to a tempting €1.40… Oh go on, then! I love Nutella as much as the next person, but if you’re willing to cause injury over a jar of the stuff, then it’s safe to say you probably like it a little too much.

Since the first jar left the Ferrero factory in 1964, the spread has been a wild success. Today, a jar of the infamous Nutella is sold every 2.5 seconds, and a whopping 1.35 millions pounds of it is produced every day to keep up with demands. That means its creator, Michael Ferrero, has a net worth of $23.5 billion just for selling a combination of hazelnuts and chocolate.

Oh well, at least shoppers will have plenty of Nutella to celebrate National Nutella Day on February 5. (Yes, really!) I think I’ll just stick to my peanut butter for now, though.