Freelancing is one of the most popular ways to earn money while at university. Being able to work from wherever you like – be it in a coffee shop, at the campus library, or even from the comfort of your bed – makes it the perfect complement to inevitably crazy student schedules. The ability to be your own boss comes with a drawback, though. There’s no one else to promote you, so rising in the so-called ranks of your job has to be self-led.

This requires finding ways to take your freelance gig to the next level on your own. As our Ultimate Guide for Freelancing as a Student explains, building a website is the perfect step to take once you’ve completed a number of assignments and established yourself in the freelancing world. If you’re hesitant to create a website on your own, there are lots of companies, like 1&1 for example, that provide professional help at affordable prices. Not sure yet if it’s worth the money? Read on to find out three reasons why building your own website is crucial for elevating your freelance game.

Creates a Professional Way for Clients to Connect with You

Connecting with your clients is the most important part of any freelancing gig. Without clients, there’s no work for you to do. As a student, it’s obvious that you can’t put 100% of your time and effort into freelancing. That’s why having your own website is so important: it works even while you’re busy with lectures, reading, and extracurricular activities, because it allows clients to find you.

Though you’ve probably used an account on an online freelancing hub like Fiverr and Upwork so far, being able to direct clients to your website gives you a professional edge. Your website should include your contact information-and, if you’re feeling really daring, you could include a contact form so that those who are interested in hiring you can get in touch directly from your site. Making yourself accessible to clients in a professional space you’ve created will set you apart from the other freelancers on your own campus, and beyond.

Allows You to Impressively Display Your Work

Staying competitive involves dazzling potential clients with the high-quality work you’ve done. A good way to do this is to include a CV on your website. Telling clients a bit about your educational background and work experience will make you memorable. The highlight of your CV will of course be the examples of the freelance work you’ve done so far. Whether you’ve been writing travel articles or editing advertising videos, giving people an idea of your expertise will pull them in. And unlike on a freelancing website, you’re completely in control of the design, so you can present as many of your achievements as you want in whichever format you desire. As they say, if you’ve got it, flaunt it.

Encourages Clients to Review You

Apart from making a good first impression with clients and wowing them with your experience, your website will strengthen your freelancing side-hustle by inspiring customers to review your services. It’s been proven that online feedback is one of the most important advertising strategies there is. Reviews are like a grade report, except that they help you make money if you’re strategic about it. Compiling the positive reviews you receive on your website will not only build clients’ trust, but could even encourage them to refer you to others, making your website the gift that keeps on giving.