So you’ve joined a new society, but now you have set out to make it the biggest and best at your uni. With so many societies trying to recruit members during freshers’ week it can be hard to stand out from the crowd. This is why we are shining light on three of the top tricks for how to spread the word about your society.
Create Marketing Materials
Let’s face it, it doesn’t take a genius to realise that the more you can get word out about your society the more people will be inclined to join. The easiest way to do this is to simply make everyone familiar with what it is. You can go down the traditional route and use a company like print24’s extensive brochure printing service for an affordable and memorable give away, or make posters to put up on the walls of your uni corridors so everyone can see them on their way to class. For an even more developed marketing strategy, you can create adverts with an eye-catching design to display on TVs in the student union, or alternatively have them printed in the student paper. No matter how you go about it, remember that the way you present yourself will be reflected in the way that people view your society.
Stage an Event
Do you belong to a bit of a weird society and want to help people understand what you are all about? Hosting an event is a great way to not only spread your name but to get the opportunity to talk to newcomers directly and explain what your society is interested in and the kinds of meetups that you have. There are various kinds of event you can host. Set up a stall in your student union or partner up with a local student-friendly pub or café and invite people for a screening or talk.
Use Social Media
It goes without saying that social media is the fastest, easiest and possibly most effective way to connect with people from across your uni. By setting up a group on Facebook you can schedule regular events, invite regulars as well as newcomers and keep everyone informed about society news. Cross-posting into other relevant groups or university forum is a great way to raise your profile. Don’t forget that social media is all about staying up-to-date and relevant: make sure to check your pages regularly and always respond to messages ASAP. For tips on how to get the most out of social media, check out this beginners guide from Moz.