Bluebella launches new swimwear collection for summer 2019!

A contemporary design led collection, inspired by the brands award winning lingerie range, the move into swim was a natural and obvious progression. The collection captures the signature look of Bluebella lingerie and reflects the confident and adventurous style of the Bluebella woman.

Each of the styles has a unique aesthetic, some with a hint of the provocative, and all created to give beautiful shape and silhouette. The collection features rose gold hardware, geometric laces and mesh, often worked into the design to give the illusion of ‘what lies beneath’. A colour palette of monochrome and rose dust creates light and shadow against all skin tones.
summer 2019
Using fabrics such as heavyweight micro-fibre, and design elements such as functional zips, the swimwear is both super wearable and at a price point in line with the brands ethos of creating luxurious and stylish ranges at an attainable price point.

The collection is designed to be worn with many of the pieces from the main Bluebella lingerie and nightwear range, giving endless chic and stylish wardrobe options. An indulgent and exciting collection of swimwear that’s creates a statement.

In addition to creating beautiful swimwear, the success of Bluebella’s award winning lingerie collection continues, as winners of the Drapers Award Lingerie Brand of the year for 2017 and 2018, Bluebella are making waves throughout the industry with their fashion led, luxury ranges. With a reputation for high end design and style, at an accessible price point. The 2019 summer collection promises to style and inspire.

Behind the design of the summer 2019 collection

Inspired by the influence of soft power. This is a responsive and daring collection that reflects the many facets of modern lingerie and nightwear style. Lit with shades of strength and seduction, the colour palette moves from pale to provocative.summer 2019The collection inspires the wearer to explore and excite. To indulge in the tactile lightness of delicate fabrics that create movement and silhouette, and the headiness of soft bondage inspired styles, designed to create a frisson of excitement on the skin.

This is a collection of lingerie, nightwear and swimwear designed to style and inspire.