The advent of intelligent apps using technologies like Virtual Reality (VR) and Augmented Reality (AR) has changed the way we perceive mobile phones. Also, these apps have shaped the success of many businesses last year. As a result of this shift, 2019 was undeniably a year with many businesses choosing to focus on improving their customer experience by innovating in mobile technology.
With this in mind, this year will make even bigger strides in streamlining a number of interactions. So, here are the key technologies that are going to have a real influence on the overall customer experience in the near future.
5G, the next generation of mobile networks, is billed as being 100 times faster than the current 4G networks. The advent of 5G will ensure that browsing, streaming and downloading will all be much quicker for both businesses and consumers. With 5G also comes the possibility of further connected devices through the Internet of Things (IoT).
5G will eliminate the need for visiting a land-based gambling venue or purchasing a dedicated PC to play casino games. Instead, casino fanatics will be able to play games, such as mobile Roulette and Baccarat on their smartphone. Also, the gaming experience will be indistinguishable from a real-world venue.
Chatbots and AI systems
According to a report by Grand View Research, the global chatbot market is estimated to reach $1.23 billion by the end of 2025, at an annual growth rate of 24.3%. In the coming years, the exchange of emails and other manual tasks will become history. Organizations will be using chatbots to offer customer support. Also, bots will eliminate the need for customer service representatives, which will reduce costs to a great extent.
Through AI, businesses are already making great strides into automated online customer journeys. Today, users can easily make appointments or reservations through entirely automated communication systems. All businesses need to do is link their booking systems with AI technologies or bots.
Foldable and flexible screens
In recent years, a few tech giants including Samsung and Huawei have released their first flexible smartphones. LG followed them and released the LG G Flex, coated with a self-healing material. It might not be foldable, but the mobile technology behind it definitely brings us closer to a future packed with moldable phones.
Indeed, the market for flexible displays as a whole is growing. It was valued at $3.7 billion in 2017 and is expected to reach the $22 billion mark by the end of 2023. Most of this growth will come from OLED displays, which are much lighter than LCDs and don’t need any filters. This means that they can be bent, rolled or folded easily.
Innovative authentication forms
We use pin codes and fingerprint sensors to unlock our devices these days. The reason for this is that the cybercriminals found ways to crack passwords, so the security offered by traditional methods is longer valid in today’s world. In order to enhance the security level, wireless tokens and behavioural metrics will grow in popularity in the coming years. Standard biometric technology that relies on body parts is already being used, but the mobile technology that recognizes users based on the typing speed and voice is yet to be released.