TikTok – the Next Big Thing in Social Media Marketing
Unlike Facebook and Twitter, which took years to enjoy global recognition with a user base of over 100 million, TikTok blew past those figures a few months after launch. The Chinese social media app, which allows users to create and share 3-15 second videos has taken the world by storm, with over 2 billion downloads globally by August 2020.
Given that TikTok has such a huge user base, one of the biggest questions that people ask is: Why should companies consider using the platform for social media marketing? Well, whether it’s a small business or an international company like the best online casinos in Canada, there are plenty of ways you can take advantage of the platform’s wide reach to market your brand and boost its recognition among your target consumers. Here’s a comprehensive look at how you can leverage TikTok’s dazzling potential for your business.
TikTok Offers Feature-Rich Interface for Content Creators
This China-born social media platform boasts of having many interesting features which attract various content creators online. Better yet, many of these features can be very effective for use as part of your social media marketing strategies. Here’s how you can do it:
- Rich Customer Base
TikTok is filled with millennials who also form the majority of the user base, meaning that if your business targets the younger generation, it’s one of the best marketing platforms. Moreover, it also offers a good ecosystem for future advertising in case your target audience is the older generation. How is that? If you consider the fact that these young TikTok users are going to grow up eventually, it means that they can also become your future customer base.
- Easy to Focus on Niches
One of the biggest TikTok’s pluses is its diversity. The app uses an efficient AI system that can efficiently choose the users who can see or not see your videos, meaning that it is very easy for an average TikTok user to end up watching numerous content that has been uploaded on the same topic. As such, businesses with a niche focus or who want to aim their marketing strategies on specific user-bases won’t have a hard time targeting potential customers.
- Trends
From duets, to hashtag challenges or videos where users respond to or emulate pre-existing content on the platform, trends on TikTok seem to be infinite. The flexible nature of creating content on the app means that it is easy to upload a video on the platform to react to a hashtag challenge. You don’t have to be tech-savvy to set up and upload a video to follow a hashtag challenge or any other trend on the app.
How Do Business Brands Market via TikTok?
Now that you know how the app can generally work for businesses, here are three of the best ways you can promote your brand’s via TikTok:
- Hashtag Challenge Ads
This is the kind of advertising where the user gets to see a banner ad that acts as a link to the page with instructions for the challenge. Usually, it is visible on the discover page of the app, and the results of this option can be quantified through views, clicks and a lot more. And the best part, it regularly targets specific consumers.
- In-Feed Native Ad
There is an In-Feed native ad that will help you put website links and even Order Now buttons to a video that is playing. Other than the In-Feed Native ad, there are also skippable ads and numerous options when it comes to designing an ad. These ads can also be traced via engagements, click-through rates, and views.
- Hashtag Challenges
The hashtag has been tantamount with social media, and it has been used by other platforms like Instagram, Facebook and Twitter. It congregates users and assists in spreading brand messages all over the app. Hashtags are often non-sponsored, but they have a huge potential of making brands more accessible to consumers and users. Influencers also play a huge role in how hashtag challenges work since they always have a huge following. Mixing influencers with the right hashtag challenges will take your brand visibility to the next level.
Jump in and Take a Spin
TikTok became the first Chinese based platform to gain popularity overseas, and it has rapidly grown recognition to usher in a new and incredible age of content creation on social media. The app offers an exceptional interface where you can cultivate a brand that speaks to users in a way that they can easily understand via catchy video content. If you have never tried this new marketing platform, you are missing out on a lot of prospects!
