Do you have a brand-new Instagram account and are looking for the best ways to grow your Instagram following? Have you had an Instagram account for a while now but your follower count seems to have plateaued and you want to know how you can fix this?

Instagram is a social media platform that has seen a massive increase in popularity over the years. It’s no surprise, then, that many businesses and brands are now looking to grow their Instagram following for promotional purposes. Many people are looking for different ways to grow their account and reach new people.

If you are curious as to how to grow your following, this post will outline a few different tips and tricks that you can use to grow your Instagram following and at exponential rate. It will also give you some insight on what the best practices are when it comes to growing your Instagram account such as choosing the right username with the tool available here in order to maximise engagement and growth, whether this be adjusting your marketing strategy, or using a service to get Instagram followers like Growthoid. If you are new to social media, you might not know what you should be doing in order to grow your follower count, so here is everything you need to know…

Use hashtags

Everyone know what a hashtag is by now, but for those who don’t, it is a searchable keyword that follows a pound sign which can be used in the captions of your content. These can then be searched by users if they want to see content relating to that keyword. Although most people know what hashtags are, most don’t actually know how to use them effectively.

Hashtags are a great tool to make use of when trying to grow your following on Instagram because they allow you to share your content to a much larger audience. But even more than that, they allow you to direct your content to an audience that most likely falls as part of your target market. A great way to use hashtags for growth is to try and find the most popular hashtags that relate to your content. If you use hashtags that are not related to your content, this strategy will most likely not work.

Understand your audience

It’s all very well to be posting the kind of content that you enjoy, but if you have noticed that you follower count isn’t growing, it may be because you don’t understand your audience and what they enjoy. Content will always differ depending on the audience so it is a good idea to choose a niche that you will fall part of, and then discover what kind of content it is that people in this niche enjoy.

This can be done through research of competitions content, or even trial and error of your own content, adjusting it accordingly based on the analytics you receive.

Engage with people

When people think of marketing, most people think of the old ways of marketing where it was a one-way channel of communication and the businesses had no feedback from the individuals. These days, on social media, marketing has completely changed. If you are looking to grow your following on social media you can’t just be posting content all the time and expecting more followers, you actually need to engage with users to encourage more people to follow you, as this is the best practice for more followers. People love feeling noticed and appreciated and this is a fantastic way to get people to follow you. It is also one of the quickest ways to grow your account.

Engagement can be in the form of replying to comments on your content, responding to direct messages, liking and sharing other users’ content, and even following other users that you would like to follow you.

Post often

Last but not least, you should be posting as often as you can. Don’t just post one post to your feed and then be done for the day. To grow your Instagram following, you should take advantage of all the other features such as stories, reels, IGTV, and live videos, that Instagram has to offer. This is a great way to share a lot more content and get noticed by even more people. The new algorithm means that liked content shows up first, and your content is more likely to be liked more often if there is more of it to like.