Are you looking to market you brand on social media but aren’t sure which platform would be the best for you to use? Have you thought about using the various different social media platforms for marketing but don’t know which platform is best for what kind of marketing?

These days there are so many different social media platforms around, but the 3 most prominent and most popular happen to be Twitter, TikTok, and Instagram. While all of these are essentially just social media platforms and at face value, they may all seem like they do the same thing, they are actually vastly different and making use of the wrong platform in your marketing strategy could be detrimental.

In today’s digital world, social media has become an essential marketing tool for businesses to use in order to target their audience of consumers, and you should try everything to get followers. With so many different ways to communicate now, social media is one way that customers can see that your company is trustworthy and reliable. If you are looking for the right social media platform for you to use, this is everything you need to know about each of them…


Although TikTok is one of the newest social media platforms on the scene, having only been launched in 2016, it has grown incredibly quickly and managed to amass over 1 billion active monthly users in that short amount of time. TikTok is a social media platform where users can film, edit, and post short form videos all from their phone.

Although you may find that a lot of people of varying ages may use TikTok, their main demographic is that of tweens and teens who are most likely still in school. TikTok is seen as a place that is more of a community where everyone’s content is unique, creative, and authentic, and everyone is just appreciative and accepting. These are the kinds of values that the youth look towards and strive for.

One of the greatest things about TikTok is its authenticity. There is no need to spend tons of money on fancy equipment or to get your videos professionally made, as the users generally prefer content that looks real and relatable. If you want to, you can however, with services like TokUpgrade, which organically grows the followers for you. Typically marketing on the app is done, not through hard selling, but rather through showing users what your business is about and giving your followers a bit more entertainment.


Twitter is by far the oldest and longest standing social media platforms having launched all the way back in 2006 and still going strong today with approximately 300 million active monthly users. Twitter has been around for a very long time now and that is one of its advantage points. It was launched just as the millennials were getting interested in technology, making it one of the first social media platforms to become popular and actually last. This also means that their demographic is more towards that of millennials.

Twitter is a popular choice for businesses because of the demographic that they have access to, being old enough to have their own jobs and money, and able to purchase for themselves. Marketing on here is typically done through tweets that contain captions as well as images, gifs, or videos that will keep the audience engaged and attracted to the content.


Last up we have Instagram. Instagram is known as the platform that caters to everyone. Initially when it saw its launch, Instagram was just a photo sharing app where you could post photos to your feed for your followers to see but now, at its peak, with over 1 billion active monthly users, it is so much more than that. Instagram allows for users to post both videos and photos through a variety of different features on the app.

Instagram demographic is less easy to define as it is a place for anyone and everyone. One of the reasons why Instagram is one of the most popular social media platforms for businesses to make use of is because of just how much engagement and interaction you can have with users, through the various different features on offer. If you are unsure of who you want to be marketing too, Instagram would be a good place to start.