Becoming a streamer is one of the easiest things that an individual can do these days because of the technology and accessibility available. However, becoming a successful streamer is perhaps at the other end of the spectrum as it is an incredibly difficult challenge and one that not many will find they are able to accomplish successfully.
Of course, live streaming platforms such as Twitch and YouTube have opened up the market to a plethora of the world’s population and given them all an opportunity to do something that they are passionate about or love to do.
However, this is also something that has its drawbacks and limitations as so many people will likely want to try and do the same thing and accomplish the same goals. Therefore, it has become incredibly important to try and find a niche as this will help an individual to maximise their chance of becoming successful and providing something different to the majority that helps them to stand out.
Becoming a streamer | How can you find a niche?
One of the best ways to try and find the right niche is to consider a number of different things that can potentially work, although these will need to be achievable and enjoyable as consistency is going to be required to build the channel up on the streaming platform chosen. These things, unfortunately, do not happen overnight and do not remain if streams are not actively being continued on a regular basis.
Thus, it is important and wise to consider things such as enjoyable hobbies, things that an individual can do already and whether it is going to be something that a person is going to be looking to earn revenue from, such as turning it into their full-time job.
Choose a niche the individual likes
It is important for the individual to choose a niche that they like in order to be a success, therefore it is crucial not to try and do something that is completely new and potentially going to end up boring or too difficult to continue.
If you like to play casino games and enjoy a game of live online roulette, then it could be a good idea to stream this activity as there will be some who will want to watch what happens and share in the joys that may be had when the ball lands on the right number.
If you cannot stand cooking, then do not look to create a cooking stream as it is likely this will not go anywhere.
Choose a niche that the individual is good at
As mentioned previously, one of the easiest ways to ensure that an individual has the best chance of being able to create a successful stream for themselves on a streaming platform that has millions of users doing different things is to find a niche whereby they are already good at doing something.
If you are entertaining in what you do, you will be far more likely to continue to attract audiences and viewers, but make sure you can do the activity in at least an average way. We all know that many of the world’s best gamers play on streaming platforms, but if a person is average but can provide a lot of comedic value, this could be something that is led to become more interesting than the professionals as they can be far too serious.
Is revenue desired from this niche?
People all around the world have different reasons for creating live streaming profiles and getting themselves on platforms such as Twitch and YouTube, although the vast majority would definitely love to turn their hobby into something that can be a full-time, paid form of employment.
Only a very few are able to realise this dream, but it is possible when an individual considers whether their chosen niche has the ability to do this for them or not. Finding one that can appeal to a huge market but does not already have a large number of users trying to conquer it can be challenging, but it could become seriously rewarding in the future.
It is important to think about this step and to ensure a person knows exactly what they want to achieve from it.
How can the niche be grown?
Of course, it is important to try and grow the niche channel as much as possible to try and generate as much interest as possible, thus positioning the individual in a spot whereby they can be successful.
Make sure the channel is named in a way that describes the activity expertly well, however remain as unique as possible, as if it is too similar to another, then it is likely many will simply look to avoid it.
This step will take a long time and present its challenges but if completed successfully, it can be incredibly rewarding!