Online gambling has become increasingly popular with Gen Z, which refers to individuals born between 1997 and 2012. This generation has grown up in a world where technology and the internet are ubiquitous, and many of them are comfortable with using online platforms for various activities, including gambling.
According to a 2022 survey by the UK Gambling Commission, the percentage of 18-24-year-olds who had participated in online gambling in the past four weeks was 32.6%, which is the highest of any age group. This suggests that online gambling is popular with Gen Z, at least in the UK.
In the US, a 2021 survey by the American Gaming Association found that 36% of adults aged 21-34 had placed a bet on sports in the past year, which is higher than any other age group. This suggests that online gambling is also popular with younger adults in the US.
Overall, it seems that online gambling is becoming increasingly popular with Gen Z, although it’s important to note that gambling can be addictive and potentially harmful. It’s important for individuals to gamble responsibly and for governments to regulate the industry to protect consumers.
Favourite Online Casino Games For Gen Z
The behaviour of Gen Z as consumers of online casino games are different from other age groups. Here are some popular online casino games that may appeal to this generation:
- Online slots: Online slots are popular among all age groups, and they are typically easy to play and offer a chance to win prizes. If you are a Gen Z amateur in these games you can check here how to play slot machines for beginners.
- Live dealer games: Live dealer games, such as blackjack, roulette, and baccarat, offer an immersive gaming experience that allows players to interact with a human dealer and other players in real time.
- Sports betting: Sports betting has become increasingly popular among younger adults, with many online sportsbooks offering a wide range of sports and betting options.
- Esports betting: Esports is a rapidly growing industry, and many online casinos now offer betting options for popular esports games such as League of Legends and Fortnite.
- Social casino games: Social casino games, which include games like Zynga Poker and Slotomania, are free-to-play casino games that offer virtual currency and prizes.
How Gen Z compares to Millennials In Gambling Habits?
So, how do Gen Z compare to the previous generation in what concerns their gambling habits?
According to a 2022 survey by the UK Gambling Commission, the percentage of 25-34-year-olds who had participated in online gambling in the past four weeks was 25.8%, which is higher than any other age group except for 18-24 year olds. This suggests that online gambling is popular among millennials in the UK.
In the US, a 2019 survey by the American Gaming Association found that 44% of millennials had visited a casino in the past year and that 27% had played online casino games. This suggests that while millennials are more likely to visit brick-and-mortar casinos than Gen Z, they are still interested in online gambling.
The main difference in terms of game habits is that Millennials have a higher tendency to prefer skill-based games. These include activities such as poker and blackjack. Many online casinos now offer skill-based versions of these games, which can be more appealing to younger players.
To sum up, both generations show an avid interest in online gambling, although they consume different games than older generations and most of the time through mobile devices, such as phones and tablets.
For online casinos, the younger generations will force iGaming providers to move out of their comfort zone and invest in social media marketing to promote their product closer to the target audiences desired.
