It’s coming! The X Factor is due to be back on our screens very soon and now they have finally released the advert for the show! It features new presenters, Caroline Flack and Olly Murs, as well as all of the judging panel – Simon Cowell, Cheryl Fernandez Versini, Nick Grimshaw and Rita Ora. The ad also briefly shows a glimpse of the new Xtra Factor hosts, Rochelle Humes and Melvin Odoom…
The new advertising campaign is based on the idea of, ‘The X Factor laboratory.’ Olly Murs and Caroline Flack visit each of the judges to see how they’re getting on in the run up to this years show. The ad very much plays on the idea that the judges make the same comments every year and are, almost robotic and ‘programmed’ with what they are going to say.
Amusingly, Nick Grimshaw is given the wrong, ‘chip’ and ends up speaking like previous judge, Louis Walsh, commenting, ”You look like a popstar, you sound like a popstar.” His fellow new judge and friend, Rita Ora also uses one of the shows infamous lines, stating ”You’re amazing, you’re the whole package.”
Meanwhile, experienced judges, Cheryl and Simon also make comments that you may have heard before. Cheryl sticks to one of her typical Geordie lines, ”I know exactly what you’re going through pet” and Simon states, ‘I’ve already found this years winner. It’s a group, girls are gunna love them, boys are gunna love them, bigger than One Direction.’
Check out the new advert below!
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