Former Leeds University Broadcast Journalism student Emma Sheldon has travelled around the world, blogging all things fashion, beauty and lifestyle. We caught up with the Leeds lass to talk about her inspiring blogging
career to date, top tips for bloggers and what she has planned for the future.

You started your blog, ‘Emtalks’ in 2012. For those that don’t know, what’s it all about?

Emtalks is basically like a lifestyle bible with everything from fitness tips, to style, to beauty and then lots of travel thrown in there too.

How did you get into blogging?

I actually started my blog in order to get onto my degree but then realised it was a huge passion and continued it!

Your blog has gone on to win Cosmopolitan’s best newcomer award and has also been featured in magazines such as Grazia, Metro and Instyle! Did you ever imagine it would be this successful?

I really never imagined it but I am so proud. I still feel like I have a long way to go but it’s all very exciting!

You do a lot of travelling – where’s the best place you have been?

I’d have to say Vietnam – it was just so different to anywhere else I’ve ever been. It was authentic and there
were hardly any tourists either!

We  figured you were the perfect person to ask… so, do you have any tips for aspiring bloggers?

My biggest tip is just keep writing, if you love something, write about it and eventually an audience will come!

As well as blogging, you also own an accessories store called LVNDR. What made you decide to open your
own business?

I’ve always wanted to own a store and it’s great that the internet has allowed that to happen. LVNDR is fresh, affordable fashion and accessories and I just think it brings all my passions together; social media, buying, fashion, selling and marketing!

LVNDR won the Sir Peter Thompson enterprise award. How did it feel to win such an award and did winning help you start up the shop?

It was absolutely incredible to win the award, I cried so much when I found out as I honestly never expected it.
Winning really helped us get going with everything!

You sell jewellery and clothes on LVNDR. How do you decide which items you want to feature on the site and where do you get your inspiration in fashion from?

I choose everything that’s featured on the site and I get my inspiration from kind of Boho summer days, that’s the kind of look we’re going for! Think pretty, floaty, easy to wear and versatile!

Your mum and brother help out with the store. Do you like that it’s a bit of a family affair?!

I love that it’s a family affair – we work together so well as a team!

As if writing a blog and having your own store wasn’t enough, you also somehow  find the time to model Adidas’ AW15 collection! What’s it like working with them and how regularly do you work out?

Haha, thank you – so kind! It is amazing working with Adidas, they’re just the coolest company and their fashion
and sports pieces are so on point. I cannot get enough, my life at the moment is just Adidas Adidas! I try to
work out at least 4 times a week but even if it’s just taking the stairs instead of the lift, it’s better than nothing!

What has been your biggest achievement to date?

Ah, tough one! It’s a tossup between landing the Adidas campaign, winning the Cosmopolitan Best Newcomer award and winning the Sir Peter Thompson enterprise award!

Who inspires you?

My mum, every single day – she is the strongest, bravest most genuine person you will ever meet. She
works incredibly hard and puts everyone first before herself.

You must have already achieved a number of your personal goals, but do you have anything else you’d really like to do in the future?

I would really love to continue working with incredible brands, hopefully raise the bar with LVNDR too and then naturally keep growing my blog!

Keep up to date with Em Talks here.

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