Beauty influencers are some of the highest-paid influencers in the industry. People who routinely share their tips and opinions on cosmetics, hair, and skincare command attention with their large audience of social media followers. Their words have the power to entice people to purchase or stay away from specific products, but how does someone become a beauty influencer? We partnered with Moda Database to find out.
Learning what it takes to become a beauty influencer is not something that will happen overnight, but following these tips will undoubtedly get you on the path to success.
Join the Right Beauty Communities
You can easily find a community of beauty bloggers, makeup artists, hairstylists, and others who have a connection to the beauty industry, but that doesn’t necessarily mean it’s the right place for you. Unfortunately, some groups charge hundreds of dollars in fees to join their online communities with little to no investment return.
Instead of paying to participate in an online community, look for free engagement groups on Facebook and Instagram, two social media platforms packed with beauty influencers and like-minded entrepreneurs who have valuable knowledge that would help you get your foot in the door. You can also partner with beauty bloggers who can teach you about their experiences.
Find Your Niche
Once you have a better understanding of what you can expect as a member of the beauty influencer community, it’s time to decide your niche. The term “beauty” encompasses many avenues to achieve influencer status, including skincare, makeup, hair styling, and fashion.
You can discover your niche by asking yourself questions like:
- What are your experiences with beauty products?
- Do people often inquire about your hair treatments and routines so they can copy you?
- Do you know how to DIY skincare products using natural ingredients?
Find your niche in the beauty industry by starting with something you’re great at and build from there. You may change your field over time as your expertise grows in the industry, but your starting point should be already familiar to you.
Branch Out on Social Media
Because Instagram is a social media platform for picture sharing, many beginning influencers think this is the only place to succeed. Though the platform does have an expansive beauty community, you must remain aware that your target audience may not be part of Instagram.
Don’t concentrate your beauty brand solely in one place. Branch out into other avenues to attract more people and gain a wider audience.
For instance, YouTube and standalone beauty websites amass millions of hits per day. You will have to put forth more work to deliver content to multiple platforms, but it will improve your chance to become a beauty influencer without getting lost among the thousands already on a popular social media platform.
Wear Your Makeup
Anyone can post pictures online of the products they buy, but cosmetic brands and sponsors prefer to see how people use their goods. Regularly post pictures of yourself wearing your makeup to show your followers and potential sponsors that you understand how to use the items. You will paint yourself as a beauty expert who not only knows the brand they want to represent but also as someone who knows how to apply the goods expertly.
When you’re starting, you should also remember that you will wear makeup from your personal collection. You can gain attention by posting pictures of yourself wearing the cosmetics and tagging the brands or giving them a shoutout. This tactic is an excellent way for brands to recognise who to send samples and products because they know they will receive publicity, and you will grow your audience.
Stay on Trend
People trust beauty influencers as experts in the field who know about the next big thing. It doesn’t help your growing brand to use or review products that are no longer trending. Gain positive attention by consistently showcasing new products, their benefits, drawbacks, and uses.
If you receive sample products from sponsors to review or discuss online, don’t wait too long to post the content. Not only will the brand be less apt to send you merchandise in the future, but your audience may find other beauty influencers to talk about the items instead of waiting for you. A long turnaround time for reviews can harm your reputation as a reliable beauty influencer, so don’t wait more than two weeks to post your quality content.
Knowing how to leverage social media and marketing is an excellent way to position yourself as an expert in the beauty industry with a substantial audience size. There is no one way to become a beauty influencer, but you can get on the right path to success by building relationships with others and being prompt and consistent in your niche.